Reliable protection
A genuine 140dB alarm in every plush — not a gimmick. Safety you can count on when it matters most.
Safety, destigmatised.
We believe protection should be something you're proud to carry — not hidden at the bottom of a bag out of shame.
About Us
A mixed team with a single conviction
We're a team of engineers, designers and advocates united by one belief: safety tools shouldn't be hidden away out of embarrassment.
HaloZen was born from the idea that personal safety should be accessible, tactile and destigmatised. By embedding reliable alarm technology into beautifully crafted plush companions, we're making protection something you'll actually want to carry — every day, everywhere.
Our goal is simple: create a safer world, starting with the objects closest to you.
What we stand for
Built on three principles
Warmth over fear
Safety products don't have to feel clinical or scary. Ours are soft, friendly and genuinely lovely to own.
Made for everyone
Accessible, affordable and destigmatised. Everyone deserves to feel safe walking home — no exceptions.
Our journey
From a stall to sold-out
THE IDEA
A frustration becomes a mission
We kept hearing the same thing: personal alarms felt embarrassing to carry. So we set out to reinvent them as something you'd be proud to show off.
SPITALFIELDS
Our debut trade fair
Over half our inventory sold in a single event. Customers and judges loved it — and we walked away as runner-up for Best Product.
BRENT CROSS
We sold out entirely
Demand took us by surprise. We ramped up production to keep up with a growing wave of bulk orders.
TODAY
Growing the guardian family
New designs, new companions and a community that keeps growing — all built around one goal: making everyone a little safer.
Trade Fairs
a milestone
From our very first stall to sold-out events, each trade fair has shaped the HaloZen story.
Old Spitalfields Market
Spitalfields
Our debut trade fair marked an exceptional beginning — over half of our inventory sold within the first event alone. The response from customers and industry judges was overwhelmingly positive, giving us invaluable insight that shaped the next iteration of our product.
We're proud to have been awarded runner-up for "Best Product" — a testament to the quality and vision behind HaloZen.
Brent Cross Shopping Centre
Brent Cross
Building on the momentum from Spitalfields, our Brent Cross appearance exceeded all expectations — we sold out entirely. The overwhelming demand took the team by surprise, sparking an immediate push to ramp up production for upcoming events and fulfil a growing wave of bulk orders from eager customers.
It confirmed what we'd hoped: people want safety that feels warm, personal and beautifully made.
Recognition
Young Enterprise London Quarter Finals
Where months of product development, customer feedback and brand-building paid off.
Marketing Award winners
Marketing Award & second place
Our journey took us to the Young Enterprise London Quarter Finals, where months of product development, customer feedback and brand-building paid off. We were incredibly proud to win the Marketing Award and finish second overall, narrowly missing out on the top spot.
As for what happened afterwards? The team placed ahead of us was later disqualified. So officially, we came second. Unofficially… we'll let you do the maths.
More importantly, the event showed us that the idea had grown far beyond a school project. The response from judges, customers and other teams gave us the confidence to keep developing the product and take the business further.
Quarter Finals Marketing Award
Young Enterprise, London Quarter Finals — recognised for our brand, storytelling and go-to-market.
Runner-up · Best Product
Recognised for design, quality and impact — voted for by customers and industry judges alike.
In the press
Featured in The Times
That momentum eventually took us beyond the competition itself. In May 2026, our story was featured in The Times under the headline “Schoolgirls' reinvented safety alarm set to go global.” The article covered the idea behind our discreet plush safety alarms, our success selling more than 200 units across London, our customisable designs, and the international interest the project had begun attracting.
Read our feature in The Times →